Case Study

The Missed Showtime

This project started when my instructor accidentally purchased a movie ticket for a showtime only ten minutes later—and he was nowhere near the cinema. The ticket was non-refundable, the system didn’t warn him clearly, and what looked like a small mistake turned into a frustrating experience. I became curious: how often does this happen, why does it happen, and is the real problem the interface, the timing, or the lack of guidance?So I turned it into a small UX research exercise to understand what actually goes wrong in these rushed, everyday moments.

This project is currently in progress. It explores early concepts and visual directions, but the final outcome is still evolving.