Case Study
Meet- Match- Move
This project started from my own daily experiences using taxis. I realized that while people want a convenient and affordable way to get around, public transportation can often be slow and uncomfortable. This sparked the idea of a shared taxi service, aiming to provide more comfortable rides at a reasonable cost while also being environmentally friendly.
Design Process
The project is still in its early stages. I conducted user research using interviews and surveys to better understand their needs, behaviors, and concerns. Through this, I observed that most users are open to shared taxis, but safety is their top priority. People want a balance between affordability, comfort, and security. At this point, the focus was on defining the problem and gathering insights, and I haven’t yet moved into brainstorming, ideation, or prototyping.
Moreover, in this project I am using design thinking method.
User Truths That I Found Out
5 in-depth interviews conducted with users aged 17–22, representing diverse lifestyles. This range helped capture different needs, patterns, and pain points across age groups.
74%
Users expressed concerns about safety when sharing a ride.
53%
Users felt more open to shared taxis when the experience promised comfort and reliability.
55%
Users said they would consider shared rides if the cost was significantly lower.
What I Believed at First/ The Real Problem
Initially, I thought the problem was simply finding a convenient alternative to public transportation. However, user conversations revealed a deeper issue: people want affordable and comfortable rides, but they also need to feel secure. The real challenge lies in designing a shared service that meets these expectations without compromising safety or convenience.
Moments That Changed the Design
The insights from interviews and surveys emphasized that the concept is feasible and desirable, but trust and security are the critical barriers. Users’ feedback helped me identify the main considerations for designing the service, even though I haven’t yet developed concrete solutions.
What It Turned Into
This is a work-in-progress project. Next steps will involve brainstorming, sketching, and prototyping potential solutions while keeping safety, comfort, and affordability at the core. The project may evolve into a full-fledged design, but for now, it remains a mini-case study built on user insights.